LockInLoad.

A Shopify clothing store for the New Zealand market, shaped around a clear route from product discovery to purchase. The custom front end gives the brand its own presence while keeping Shopify's familiar commerce foundation.

Type
E-Commerce Website Year
2026 Status
Live Client
LockInLoad

Shopify
JavaScript
HTML & CSS
E-commerce

Visit the live store Build something like this

LockInLoad embroidered hoodie product — Selected Lock in Load apparel imagery.

ShopifyPlatformCustomFront endBrowse to buyJourney

The challenge

A clearer path to confidence.

A clothing store has to do more than display products. Shoppers need to understand the range quickly, move between products without friction, and reach checkout with confidence on whichever screen they are using.

The approach

Structure before decoration.

Cloud 9 Digital organised the experience around the shopping journey: discover the range, assess a product, make a selection, and continue to purchase. Brand expression was balanced with clear navigation and recognisable commerce patterns.

01Keep products and purchasing actions central to the page hierarchy
02Use consistent visual cues so the route through the store stays easy to follow
03Retain Shopify's dependable commerce pathway while customising the customer-facing experience

Design direction

Let the work lead.

Product imagery leads the visual direction, supported by restrained typography and spacing that let the clothing carry the brand. Repeated layouts and clear action states create consistency without making the store feel templated.

Development

Built around the journey.

The storefront was implemented on Shopify with a customised front end using JavaScript, HTML, and CSS. The work focused on the customer-facing theme, responsive behaviour, and connecting the branded browsing experience to Shopify's product and checkout flow.

Responsive experience

Clear at every size.

Mobile layouts prioritise product content, legible controls, and tap-friendly actions. Content condenses into a direct vertical journey so browsing and moving towards checkout remain clear on smaller screens.

Outcome

A useful, credible destination.

The result is a complete online storefront with a distinct visual identity and a straightforward purchase path. It gives Lock in Load a practical platform for presenting and selling its clothing range.

Visit the live store